Putting the ‘L’ in Lammily…

Apples to Apples, Dear...

Apples to Apples, Dear…

Alright, enough…this has gone just a little too far. To some, it’s a people-interest insignificant story making ‘moms’ feel good about their bad parenting skills – to others, it’s a slap in the face of the phenomenon that generates a multi-billion dollar industry. It’s the average-sized fashion doll (don’t use ‘average Barbie’, because Barbie is anything but average, puddings) and it has caused quite a whoop-dee-doo on morning television across the planet underscoring yet another unfortunate fact about today’s media: their lack of research and poor credibility based on irresponsible journalism. “Why hasn’t this been done before?” the surprisingly thin ‘mom’ host on ABC News flutters. It has, you stupid amateur…many times. Don’t you read your own archives, you twit?

Concerned Mom - Terrible Reporter

Concerned Mom – Terrible Reporter

Maxie – easily an Imposter of Barbie, but one that did have more realistic body proportions, though she wasn’t really known for that. Maxie and her TV Cartoon were created to make up for Jem’s failure, but Mattel’s Jazzie bitch-slapped Maxie into Hasbro Hell – she’s a ‘Vintage Toy’ now…a Vintage Toy with the name of a feminine hygiene product.

Imposter in Pink

Imposter in Pink

Rosie O’Donnell – fun concept – timely if nothing else, but no stuff…so who would ever expect this doll to last?

So sensible...

So sensible…

Happy To Be Me – With a name like that, why would you want to be you?

I'm happy for you, dear...

I’m happy for you, dear…

Barbie – yeah, her. She even changed her body type in 1997 to reflect more modern ideas about fashion and the female body. But it’s still about the fit of her clothes…you cannot deny that when dressed, Barbie has much more realism than anyone would give her credit.

Catch me if you can...

Catch me if you can…

Emme – erroneously called a Barbie by the press (stupidity and lack of research AGAIN) – a collectible made to simply be a larger size body based on a beautiful celebrity, giving fashion doll collectors diversity in body, and paving the way for Effie in Dreamgirls. Well, and it didn’t hurt that the Toy Fair press saw her as a challenger to Barbie – so Tonner just ran with it. There’s no such thing as bad publicity, right?

Chevrons are slimming...

Chevrons are slimming…

As director of marketing in 2002, I even paraphrased The New York Post’s slam of the Emme doll by quoting the one line that made Emme news, “hottest product launched this week at the American International Toy Fair ’. Am I smart, or what? And how bizarre someone in the press was actually defending Barbie? From the evolution of the 17inch vinyl doll incarnation to the 16.5inch hard plastic variant, Emme actually sold. What eventually killed this doll line was lack of body articulation, which fashion doll collectors crave. There were plans to make a 12inch version, and prototypes were created, but don’t even go there when it comes to the private fortune you need to market such a toy – and body size doesn’t even matter.

Bold and Beautiful!

Bold and Beautiful!

Ella Enchanted – Tonner didn’t specifically create a message with his first venture into mass-produced dolls targeted to children based on the popular Anne Hathaway star vehicle, but he did conscientiously create a body that was faithful to a teenage girl – and considering he IS a doll designer and sculptor with loads of experience, this what you need to be studying Mr. Lamm.

Enchanting

Enchanting

Mimi – OK, I’m stretching it now…but hey, give the old girl her due, OK?

It's a stretch...

It’s a stretch…

For the non-doll people reading this blog, let’s make one thing clear. Barbie is Barbie – as in the Barbie made by Mattel. It is not a generic term used for ‘fashion doll’ which is clearly explained here. Using ‘Barbie’ as a common noun in such a lazy manner is along the lines of calling all carbonated beverages ‘Coke’, copy machines ‘Xerox’, or facial tissue ‘Kleenex’. You don’t use G.I. Joe to describe all the action figures out there, you sexist pigs, so why slap that label on Barbie? Barbara Millicent Roberts, aka ‘Barbie’ is a name…not a description.

Really?

‘Toy Companies’? You mean Mattel – they own the Barbie brand, moron.

Ultimately, all of these dolls failed because they just didn’t comb the cotton, so to speak. Dolls need to be fabulous, and unlike this douche who wrote, “Lammily, with her smiling face and cool clothes, hopes to compete with Barbie for the affections of young girls, and judging by her versatile outfits, fun hobbies, and awesome attitude, we have faith that she’ll be a hit.” – Yeah, Ellyn – we’ll see about that. Got any other earth-shattering predictions to impart? We’re all ears…

Orange is the new Black

Orange is the new Black

So get a clue, Nickolay – you’re some attention-starved kid who’s looking to get a name on the back of Barbie – and oddly perfect in your timing. If you truly want your ‘Activist’ doll to be something, try getting a clue about doll design (articulation comes to mind), show some respect for Barbie (without her, your doll would just be some other piece of plastic amongst the sea of toys competing for children’s attention), and get her some style sense; because right now, your lack of glam is highlighting the LAME with a capital ‘L’ in Lammily. If being average is your goal, then at least try to ascend an average level.

images (2)

Love your…um…dress…

Dear, there’s no accounting for taste, nor is there any likely excuse for lacking thereof.

16 thoughts on “Putting the ‘L’ in Lammily…

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  4. The first time I read about the Lammily doll a few months ago, I was curious. What is this thing? I wondered. I read up on it.

    I quickly realized the sheer foolishness of the idea, packaged as “social innovation”. And the whole thing started to stink like old tuna. Why merchandise “boring”? Uh, here is my doll with the lumpen figure that you can’t gussy up with clothes (nothing you put on her makes her look better), and the face and hair that just screams, “I’m going to the laundromat this afternoon!” As a kid, I wouldn’t have gone near it, or my mother, either. Who wants to buy a plain doll? Kids desperately want to escape the ordinary. They want to possess something beautiful, clever, and cool.

    Modern conservative moms might like this doll, but why would their children want it? It’s not aspirational…kids live to alter their dolls, don’t they? What can you really do with this one that doesn’t involve her playing sports?

    Do girls really want to play with dolls that look as if they can only be dressed for sports (or to paint garages), or do the girls who really like sports just want to go out and play sports themselves, and leave the dolls behind?

    It’s all about the clothes, man. If your doll can’t be dressed up, it looks like a failure to me.

    Weird, unlovely thing.

  5. I’ve been reading your blog like a book (and it would make a very fine one at that!) I should be working but I’m here, sopping up every post. We think so much alike. Lammily is the doll I love to hate because, for me, 1) she’s not a fashion doll; she’s an action figure. 2) Like you, I prefer to spend my money on drop dead gorgeous and not “average.” Average doesn’t sell for products based on fantasy. And 3) She’s neither good taste nor bad taste. She’s bland…no taste at all.

  6. To me, Barbie is a piece of sculpture, essentially art, that you can dress as you like. I think having an American Girl and then TNT Barbies back in the 60s helped me learn adult taste in clothing. I really appreciated the way the outfits were made. They were beautiful and it really never occurred to me it was supposed to be a role model for me in how to be a woman. It was something for me to manipulate, not become!

    However, I do remember, at about age 5 or 6, in 1965, wanting to be Paul McCartney so I could play his bass and look gorgeous (with that face of his) at the same time and be a Beatle. I guess I just wasn’t a mainstream girl. I didn’t want to date him or marry him (never fantasized about that stuff). I just wanted to play his bass like he did, and look great doing it. It also never occurred to me that I couldn’t just switch genders and then just switch back to being me again.

    You never know what you will take away from the cultural fight.

My blog is satire, but your thoughts are welcome!

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